A Better Way to Buy a Sofa


Interior Define is changing the way people shop for high-design, well-crafted furniture. Their innovative sourcing approach enables customers to personalize products at an exceptional price point. A leading digitally native brand, Interior Define is simplifying the furniture buying experience online, also offering customers the ability to interact with their pieces in person at guide shops in Chicago, New York, Los Angeles, and Austin, with other locations on the near-term horizon.

When Bridge invested in ID, we were still just emerging as a one of the first digitally native furniture brands. We knew the potential of what we were creating, and having Chicago-based groups like Bridge believe in and support us early on was essential to helping us become a leader in this space.

Rob Royer
Founder and Chairman at Interior Define