One solution to power your meal delivery business


Meal delivery continues to be popular, but most of us use it to get perhaps not the best-for-us food delivered.

This is what Austin-based Prado wants to change. CEO Jon Carter, the former CEO of healthy meal delivery service Snap Kitchen, started the company in 2020 to provide a customizable e-commerce platform for local meal delivery companies.

Its technology enables users to combine into one place what are usually individual software programs for marketing, sales, fulfillment and shipping of perishable products, so they can focus on preparing better-for-you meals.

Carter, whose background also includes financial services and Live Nation Ticketmaster, knows what it’s like to live in a food desert, as do 19 million other Americans, and not have access to fresh food. That’s why he wanted to create a better, more affordable toolkit for food subscription businesses.