Simple, Delicious, Real Food

About

Chicago-based Simple Mills, founded by Katlin Smith, is at the forefront of the clean food movement with a line of natural baking mixes, crackers, cookies, and frostings that are free of gluten, grain, dairy, soy, GMOs, excessive sugar, and artificial flavors and fillers. Simple Mills’ natural channel market share surpasses that of most competitive brands, including much older companies with larger product portfolios. It is the #1 fastest-growing natural baking mix and cracker brand, the #2 natural baking mix brand by dollars sold, and the #3 natural cracker brand by dollar volume. Simple Mills products have won multiple awards for natural foods innovation and has distribution in more than 6,500 conventional and natural grocery stores from Whole Foods to Target and more.

Bridge has been a valuable and supportive investor since the early days of Simple Mills and has always been proactive in providing resources and assistance to help us continue to rapidly scale.

Katlin Smith
Founder and CEO of Simple Mills